Founded and lead by Matt Fincham, our mission is to provide a differentiated, lean model featuring experienced practitioners personally supervising and executing the accounts. The team has deep expertise in communications for a variety of sectors, from financial services to healthcare, which enable us to swiftly raise clients' profiles, influence key audiences, and positively impact business.

The Finch PR team offers unrivalled media relations expertise, including the ability to engage with and achieve coverage in publications like Bloomberg, broadcast coverage on Sky, or specialist trade magazines. The team includes writers capable of producing engaging copy of the sort that pleases editors, and resonates with readers.

Matt Fincham
Founder and Director

Matt Fincham is a freelance PR consultant with over 13 years’ experience in B2B PR and corporate communications. Matt started his PR career in the army, where his duties included running a combat camera team in Iraq and conducting video interviews with Prime Ministers David Cameron and Gordon Brown.


Matt is a media relations expert and has worked with brands including Cobham, IBM, EE and The Countryside Alliance and technology and finance companies including blockchain and cryptocurrency specialists. He relishes the challenge of engaging directly with media, breaking through barriers to secure top Tier coverage and to match clients’ aims to journalists’ requirements for stories.

Matt has been a member of the Chartered Institute of PR since 2006 and of the Communications City Livery Company, formerly the Company of Public Relations Practitioners. He is a serving officer in the Army Reserve and currently works as a media officer for the Army Media and Communications branch, attached to Headquarters London District at HorseGuards. Matt's hobbies include fitness and horse riding. He represents the Army Reserve at polo.

Guy Corbet
Corporate Affairs
Kaitlin Zhang Branding Consultant London
Kaitlin Zhang

With more than 25 years in the communications industry, Guy has launched companies and products, advised senior executives, handled major crises and shaped, built and protected brands and reputations.

Guy built the corporate affairs team at the digitally-led communications agency Brands2Life, and helped create the Fishburn Hedges Group. As marketing director, he helped blend the offer across corporate and consumer PR, public affairs, internal communications, digital and social and design.

Kaitlin Zhang is a branding consultant skilled in promoting corporate brands cross borders between China and the West and developing personal brands online. She focuses on cross-border marketing in tech, financial services and government. She has experience working with the UK Cabinet Office, O2, NatWest, Tech London Advocates and top venture capital firms in China and the US. 


Kaitlin is also an award-winning speaker. She hosts branding workshops in London and Shanghai in English and Mandarin. 

Fiona White
Creative & Social Media
Philippa Aylmer

Fiona White is a creative who spends her time solving problems through ideas. These days you’re as likely to find her scripting a TV ad as tapping out tweets, but an early stint in earned media plus years as a social specialist means these disciplines remain core to her thinking and creative approach.


Her sector experience is broad, covering everything from fintech B2B to mass consumer FMCG – and a whole lot in between. She spent years as the creative (agency) lead on both LinkedIn EMEA and Groupon EMEA’s social media accounts, and even spent time client side as Heinz Australia’s Digital Marketing Manager.

Philippa Aylmer is a freelance writer within the investment management sector. She creates ideas for content, writing about topical and technical issues of the day. Her expertise includes hedge funds, ETFs and the technologies that are being used in the investment process.

Philippa worked as news and features writer and commissioning editor for four years at The Hedge Fund Journal from 2005 to 2009. Since then clients have included STOXX Pulse, Garraway Capital Management and Baronsmead Insurance Brokers (now Assured Partners). She currently writes for Wealth Adviser and ETF Express and has also recently worked on various blockchain and cryptocurrency projects.

Nicola Brown
PR & Healthcare Specialist

A former health journalist and newspaper editor, Nicola Brown is a specialist in healthcare PR, both corporate and consumer. She has worked in private healthcare as Head of PR for the UK’s largest private hospital network, and also for the NHS as Head of Communications for NHS Trusts. She has also worked for an agency specialising in healthcare PR, during which time she worked for NHS commissioners, public health and strategic partnerships for NHS, private and charity healthcare clients.

Nicola is an elected council member of the Chartered Institute of Public Relations, a body of which she is also an accredited member. She is a committee member of the CIPR’s largest member group, the Greater London Group, and a former committee member of the CIPR’s East Anglia group.

Nicola is a keen collector of half marathon medals and is usually in some stage of training for her next event.

Simon Howson-Green
Broadcast and Media Training

Simon Howson-Green is a specialist in media training, crisis communications, and broadcast media placement. He is a former Head of Digital, with Sky, the UK’s leading cable and broadcast television network and spent first 25 years of his career as a journalist in newspapers, magazines, radio, television and online, including stints as a business correspondent at The Times and at Sky TV.

Sam edit[1].png
Sam Shelton
Investment and Financial PR

Sam is a media relations specialist with extensive experience working within the asset management/financial services industry. He has a proven track record of generating media coverage for clients in both the retail and institutional space in trade magazines and national media such as Investment Week, Citywire, The Financial Times, Reuters, Bloomberg and The New York Times to name a few.


Sam has helped boutique asset managers, and larger players enhance their reputation in the UK and throughout other parts of Europe. He holds the CIPR Advanced Certificate in Public Relations and the CFA Investment Foundations Certificate. He's also a professional musician with a degree in Music Production, enabling him to produce industry-standard podcasts/videos for clients.

Nicola Corns
PR and Technology Specialist

Nicola Corns is a B2B (and B2C) media relations consultant, who started her career as a journalist back in 1999, before moving into in-house crisis communications PR in 2005. Having trained as a journalist, Nicola knows what the media is looking for and how to create successful pitches and content, for securing interviews with, editorial in and profile opportunities across a wide range of corporate and consumer technology sectors. She specialises in identifying the best media to target for editorial, profiles, interviews and news placements, and securing briefings with relevant media at trade events including MWC, MWC Shanghai, Hannover Messe, SXSW, AI Summit London, Black Hat Asia, Black Hat USA and IoT Expo, to name just a few. Aside from running 3 – 5 K every day, Nicola’s other love is her four cats.

Guy Cocker
Technology Specialist

Guy Cocker is a PR consultant and technology journalist who has edited CNET UK, GameSpot UK and Stuff Magazine. He is a Bafta judge, a regular commentator for Sky News and talkRADIO, and Metro newspaper’s resident games columnist. He loves cryptocurrency, consumer technology, home cinema and cycling, although preferably not all at the same time.